Has Branded Entertainment Gone Too Far?

The topic for discussion this week is branded entertainment, which I taught. Branded entertainment, also known as product placement, is the embedment of product's logos and other trappings of advertisers in the content of entertainment to increase product or brand publicity.

Entertainment can include movies, television, radio shows, on web sites, in video games, in lyrics; in newspapers; magazine articles and in plots of novels.

Nivla will bring awareness to the brand by building a strong brand identity that many can recognize through publicity. The company will do so by establishing relationship with professionals who work in broadcasting and film. Also, collaborate with companies who specializes in branded entertainment.

Perhaps the company can produce its own mini movie that highlights the company's brand and also focus on the world of fashion for those who don't get to travel and explore the many faces of fashion.