This week my classmate Amber Yoko discuss mobile marketing, which she described as a set of practices that allows organizations to communicate and engage with their target audience in an interactive and relevant manner through any mobile device or network. Many companies use apps and advertisements to target the segment of the market they are trying to penetrate. These methods are definitely useful considering most people use cellular phones to stay connected to the world.Nivla will develop an app that helps our clients navigate our website better. It will also inform our clients of new items that are available and allow them to view and purchase those items.The app will also send out notices for events held at the boutique.
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