Thursday, August 25, 2011

Are you Gamed?

The topic of discussion this week is gaming/consumer generated content, which was taught by a fellow classmate, Charita Evans. Gaming is simply the acting of playing a game whether on the Internet, hand handle device, a wii, play station etc...
Consumer generated content is not your traditional media, it is derived from the use of social media, such as facebook, blogs, twitter, youtube etc.... which is also used as a non-traditional advertising method to reach whomever is the target audience.

Nivla, in the future, nivla.com will communicate with clients and potential consumers not only through e-mails but also using social media as well as housing a website that consumers to generated their own content.

In-store, Nivla has a styling service that requires all staff members to have knowledge of each collection including accessories, shoes and apparel, which will also be incorporated on the website.

On the website, a game for our fashion fanatics will be available to grasp their attention and let them know of all new items that are housed at the boutique. Using the latest items that can be purchased in-store, a client will have the chance to become a stylist. Each stylists will be given a look to dress their models. They will  race against the clock to find garments, accessories and shoes to complete their look and at the end the stylists must have the models dressed and explain their reasoning on the garments, shoes and accessories that they chose. At the end of each month, the owner and  in-store stylists will choose two to three looks and reward them with an in-store or on-line gift card and/or choose a garment from their favorite collection.


EXAMPLE OF GAMING:

Fashion Apprentice

Anna is ready to show her style point of view as she jets off to learn all the tricks of the trade from her aunt who owns a fashion boutique. As Anna leaves behind her father's wishes for her to become a lawyer, she uncovers the secrets of the fashion world and begins to work her way up to becoming an internationally-acclaimed fashion designer.


Fashion Apprentice Features
  • Explore 28 levels in six different locations.
  • Earn Glam Points and buy hot new designer fashions.
  • Multiple varieties of Hidden Object gameplay.
  • Exciting rhythm and dress-up mini-games.


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