Today technology allows the viewer to choose what they want to hear or view on TV, which is probably a good idea because most consumers want to view commercials they're interested in and not randomized commercials that will only encourage them to change the channel and find something else interesting to watch. So, Base on the information that was discussed in my interactive marketing class, the company Nivla will maintain their Target market's interest by constantly keeping their customers updated on the latest trends with enhanced technology that will allow them to purchase and discover newly released products with an app that can be easily download on their smart phones. The app will allow the consumer to view latest fashions of their choice, not only products house in the store, but will also allow them to view the latest trends from top fashion capitals around the world. This app will also be incorporated on the companies website. Consumers will be able to click on a link to a page on the website that will show them the latest runway shows, the latest trends around the world etc...and they will have the options of viewing the topic of their choice. With all of the advanced technology my vision for the app and the website page that will allow my customer to view channels of their choice is possible....
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