Rewards....Who? Why?

The topic of discussion this week was Social/Communal Marketing, which was conducted by the Professor Mario Nelson. Communal Marketing involves having the community in which the brand/ store is located, backing the brand. According to Jaffe, in order for brands to gain the support of their communities they must reward loyal customers instead of luring new customers by rewarding them for joining or buying a product for the first time. Many companies, especially phone/ cable companies, offer deals to first time buyers to gain their business, but  may fail to reward the customers who have purchased products

from their brand for many years. Moreover, in order to gain and keep customers, brands and/or companies have to realize that both potential and loyal customers need to be satisfied/ rewarded to succeed or thrive for many years.

Many apparel retailers offer their loyal customers a percentage off of one regular priced item or some sort of promotion via email, and/or through the use of social media such as facebook, twitter etc..., to keep the attention of the segment of the market they are trying to reach. Furthermore, Macy's, department store that sells women, men, girls and boys apparel and accessories, are always getting their community involves through varies promotions and a day they have set aside called Community Shopping Day. Community Shopping Day is a special shopping day event that offers the opportunity for nonprofit organizations in select communities to raise funds in their local communities. It is a unique opportunity to fundraiser in a different way.  In the future, Nivla will host shopping parties for customer appreciation as well as for special causes. For example, women who have suffered from cancer will enjoy a day of pampered shopping. Wig specialist to make-up artists will be at their service and they will also receive a percentage off of their purchase.