Nivla is a chic specialty boutique that offers a merchandise mix of the owner’s label and popular and upcoming designer apparel and accessories. The designer apparel and accessories offered are a uniquely different selection from the other competitive boutiques because the items are carefully selected off the runway from some of the most popular fashion capitals around the world. All of the unique pieces match the owner’s label, which is distinctly different chic rocker apparel and accessories that’s an array of options of day, and evening wear. It’s not your usual rocker apparel, it allows women to feel sexy and edgy but also retain their conservative and sophisticated style.
The boutique focus on serving their clients and providing them with apparel they desire with a slight edgy twist that’s wearable for women in their late 20’s to their late 30’s. The boutique also has special events such as styling parties that allow clients to meet designers and be styled or receive advice from experienced fashion professionals. Girl’s night out and breast cancer survivor’s fashion night out are other special events that allows clients to interact with other clients and fashion professionals while shopping the latest apparel and accessories, sample beauty products from experts while enjoying drinks and great food.
CREATIVE BRIEF:
- Why are we advertising?
- We are advertising to grab the attention of our target customer, so they will know what we offer in apparel, accessories and services
- Whom are we talking to?
- We are targeting women in the late 20's to late 30's who are fashion forward and stay current with the latest trends
- What do they currently think?
- That they should shop savvy due to the economy
- What is the most persuasive idea we can convey?
- That shopping with us will be an experience like no other. We will make them fill like they are of importance while they have first pick at a selection of exclusive products they can't find at our competitors
- What would we like them to think?
- That we are at their service anytime of the day or whenever our services are needed
- Why should they believe it?
- That we genuinely care for our customers
- What is the personality we want to convey?
- Sophistication, yet playful and edgy
STRATEGY STATEMENT:
The advertising will enhance our target audience awareness of our presence in the market we are trying to reach.
The support for our special causes events will not only help others but advertise the business, which we will receive from those who support the special events that at housed at the boutique
The tone/ personality of the boutique will be fashion forward, caring and dedication
